Dragon’s Den founder Theo Paphitis has announced the launch of a new Boux Avenue store in Bullring, Birmingham.
The store, which is set to open on 22nd March 2012, will be the retailer’s ninth outlet.
Boux Avenue was launched by Theo Paphitis in 2011 and has since gone from strength to strength.
The company prides itself on offering a wide range of sizing options (30A to 40H) at affordable prices.
It has already proven popular with the celebrity crowd. Only yesterday, TOWIE’s Goodger was photographed purchasing items from the retailer’s Lakeside Branch.
On the launch of Boux Avenue’s ninth store, Paphitis said: “Boux Avenue offers unrivalled customer service in a stunning store environment to make all our customers both look and feel special. As one of the busiest and most recognised shopping destinations in the UK, I feel Bullring makes the perfect home for our next Boux Avenue lingerie store.”