Boux Avenue has announced a year-long partnership with Breast Cancer Care in the run up to Breast Cancer Awareness Month.
The lingerie retailer will donate £1 for every customer that has a bra fitting throughout October, in all of its UK stores.
Customers will be able to make an additional £1 donation in store and online when they make their purchases.
Boux Avenue will continue its partnership with activity until September 2017, including an internal Pink Week fundraiser, in-store events, competitions and a campaign around Mother’s Day.
“We’re so excited about the launch of our partnership with Boux Avenue. The next year will see some fantastic events, promotions, and fundraising in stores,” said Sara Rees, head of Corporate Partnerships.
“Every penny raised will help Breast Cancer Care provide a lifeline of care and support for anyone affected by breast cancer. Every ten minutes, another woman is diagnosed and more families are being affected each year. The generous support of Boux Avenue, and its staff and customers, will help us be there for those who need us, from day one.”