Boux Avenue has announced the launch of a new TV advert, which will air this week.
Following the success of Boux Avenue’s Christmas TV advert in 2014, the summer advert entitled “Cool Down Stay Hot”, has been created to focus on the new lingerie and swimwear lines in the run up to the holiday season.
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Boux Avenue marketing and ecommerce director Sue Dover commented: “The advert is aimed at women of all ages and showcases stunning lingerie and swimwear that allows women to choose the perfect fit and style for them.
“The advert was shot in beautiful Cape Town, and the incredible beach setting encapsulates luxury and glamour with a touch of fun. One of the key attributes to Boux Avenue’s brand is humour, this advert continues with that spirit by including a flirty, humorous ending to make people smile.”
The advert will be shown in 30 sec and 10 sec variations on ITV, ITV2, ITVBe, E4, E! and Comedy Central during primetime slots.