Boux Avenue will open a new store in Oxford this October.
The 2,150ft2 store will be the 29th UK location in the brand’s portfolio, which also encompasses an expanding international estate.
It will open alongside other shops, including John Lewis at H&M, at the new £440 million Westgate shopping centre on October 24.
Boux Avenue CEO Theo Paphitis commented: “Oxford is a fantastic University city with a huge amount to offer, and the perfect central location for a new Boux Avenue store, bridging the gap between our Watford, Bristol and Birmingham stores.
“Being located within the new and improved Westgate shopping centre is a great fit for Boux Avenue and is just in time for the shoppers to benefit from our fantastic new winter range.”
The number of shopping trips to Oxford is expected to increase from 5 million to an estimated 16 million after the centre opens.