Theo Paphitis has opened his thirteenth UK Boux Avenue lingerie store at Cabot Circus, Bristol.
A crowd gathered for the official cutting of the ribbon, with the first 50 shoppers in store received an exclusive Boux Avenue goody bag.
Paphitis said: “Following the success of our twelfth store opening in SouthGate, Bath earlier this year, Bristol seemed a natural place to open our thir¬teenth UK store and Cabot Circus provides the ideal retailing environment. Retail is all about the detail and at Boux Avenue we have it in abundance, from stunning stores to our expertly trained staff, it’s the perfect destination for lingerie lovers”.
Boux Avenue’s latest Autumn 2012 range features both everyday and vintage styles in an array of jewel and pastel shades.
The retailer recently launched a new Autumn ‘Embrace Your Curves’ campaign, designed to promote appreciation of healthy curves.
The campaign is modelled by size 16 Australian supermodel, Robyn Lawley; an ambassador for healthy body shapes, who has recently graced the pages of French Vogue, French Elle and Australian Vogue.
Boux Avenue’s sizing options range from 30A to 40H, and from 6 to 20.