Boux Avenue has opened a new store in Kingston’s Bentall Centre.
Theo Paphitis cut the ribbon to reveal his boutique at midday on Thursday before customers rushed in.
The store is Boux Avenue’s 25th to open in the UK.
“Kingston is a great shopping destination and I know it well as it’s my local. So it was a simple choice to open the 25th store in this buzzing town,” said Paphitis.
Since launching in 2011, Boux Avenue has built a reputation for offering affordable luxury, by capturing the essence of contemporary and vintage designs for women.