Boux Avenue is continuing its partnership with Breast Cancer Care by donating a portion of the proceeds from the sale of lingerie.
The lingerie retailer will donate 10% of the retail price on all sales of its Regan and Aimee bras throughout Breast Cancer Awareness month.
In addition, customers will be able to add an optional £1 donation to their purchases made both in stores and online.
Boux Avenue will highlight this activity in store windows and hold a Ladies Evening Shopping Event to help build awareness.
It will also work on its own internal fundraising throughout October.
Group marketing director Sue Dover said: “We are thrilled to be entering our second year of working with Breast Cancer Care. It’s a fantastic charity supporting a cause that is very close to our hearts.
“The work that Breast Cancer Care does is invaluable to women and their families who have been affected by breast cancer, providing a much needed support network to those in times of need.
“We feel very privileged to be working with them and are proud to be doing our bit to help support their mission.”
Boux Avenue announced a year-long partnership with Breast Cancer Care in the run up to Breast Cancer Awareness Month in September last year.