Boux Avenue launches 14th store in Liverpool One

Theo Paphitis has announced the launch of his fourteenth UK Boux Avenue lingerie store, due to open in Liverpool mid October 2012.

Paphitis said: “The wait is finally over, Merseyside; Boux Avenue is coming to Liverpool. Liverpool One houses the best retailers this vibrant city has to offer and is the ideal home for our next store. Boux Avenue offers a completely unique shopping experience – from stunning stores to our expertly trained staff, it’s the perfect destination for Liverpool’s ladies who want to look and feel special.”

Launched in 2011, Boux Avenue offers a range of lingerie, swimwear, nightwear and accessories in sizes sizes 30A to 40H and 6 to 20.

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Last month, it launched an ‘Embrace Your Curves’ campaign, modeled by size 16 Australian supermodel, Robyn Lawley; an ambassador for healthy body shapes, who has recently graced the pages of Italian Vogue and French Elle.

The company will also be introducing a new affiliate programme, this week. The new programme will see Boux Avenue work with partners (affiliates) who can promote Boux Avenue online via their website.

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