Boux Avenue is joining in the celebrations to mark National Bikini Day by offering in-store and online discounts.

Today marks 70 years since in the invention of the bikini by Parisian fashion designer Louis Réard.

To celebrate, Boux Avenue, which sells 120,000 bikinis per year, is offering a 50% discount on all of its two-pieces.

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Boux Avenue said its best-selling bikini style is the double boost set, but this has not always been the case.

“Customer’s bikini choices have changed over the past five years, with padded tops and triangle styles sales rapidly growing,” the company said.

The retailer’s best-selling colours include soft corals, neon pinks, lime, navy and whites.

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