Boux Avenue is expanding its senior team with the appointment of Lorna Perrin as Brand & Marketing Director.
Perrin will be taking responsibility for the brands’ overall strategic direction and growth of the multi-channel business, both in the UK and internationally.
Previously Marketing & PR Director at French Connection, Perrin was responsible for driving and initiating French Connections award winning ‘The Man / The Woman’ campaign series in collaboration with Fallon.
The announcement comes on the eve of Boux Avenue’s seventh store launch. The new outlet will open tomorrow at the Metrocentre, Gateshead, near Newcastle.