Boux Avenue appoints brand & marketing director

Boux Avenue is expanding its senior team with the appointment of Lorna Perrin as Brand & Marketing Director.

Perrin will be taking responsibility for the brands’ overall strategic direction and growth of the multi-channel business, both in the UK and internationally.

Previously Marketing & PR Director at French Connection, Perrin was responsible for driving and initiating French Connections award winning ‘The Man / The Woman’ campaign series in collaboration with Fallon.

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The announcement comes on the eve of Boux Avenue’s seventh store launch. The new outlet will open tomorrow at the Metrocentre, Gateshead, near Newcastle.

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