Boux Avenue announces first 2013 opening

Theo Paphitis has announced the launch of his eighteenth UK Boux Avenue lingerie store in Leeds, which is due to open at the White Rose Shopping Centre, Leeds on April 23, 2013.

Speaking about the launch, Theo Paphitis, owner of Boux Avenue said: “April sees Boux Avenue celebrate its second successful trading year. I am excited to announce our first opening of 2013 is at the White Rose Shopping Centre, Leeds. Leeds is a fantastic city and we feel the perfect home for our next Boux Avenue store.”

Available to buy will be the new Boux Avenue collection, which has a focus on femininity for the new season. The collection will include pretty florals seen in the Chantal Plunge Bra and Brief and oriental-inspired details featured in the Lyla Balconette Bra.

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Boux Avenue’s lingerie and nightwear is available in sizes 6-20 and cup sizes 30A-40H, along with a collection of loungewear, fashion accessories and beauty products.

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