Bosom Galore, a new lingerie brand catering specifically for larger cup, smaller back customers, has set up a crowdfunding campaign to help support the production of its SS15 collection.
The label said it launched the project due to "financial constraints of starting up a new company" and "all funds tied up in launch stock".
It hopes to gain the support of women who require fuller-bust, smaller band bras.
“We see this campaign as a mutually beneficial opportunity that offers our luxury lingerie at significantly reduced prices in exchange for enabling us to produce those very items. We love the community feel of crowdfunding; it enables us to cater for women’s needs through their support,” said Founder Katy Payne.
Following the launch of its summer collection, Bosom Galore plans to widen its size range and expand into maternity, mastectomy, swimwear and supportive nightwear.