Bra-fitting business Bosom Buddy has launched its own e-tail website, bosom-buddy.co.uk.
The new website has been launched with a 15 percent discount on all online orders to the value of £70.00 and more during February and March.
Bosom Buddy’s personal fit consultations have been also been discounted to £25 for the same period (normally charged at £40-£45).
Certified bra fitter and lingerie consultant Natalie Jacobs founded Bosom Buddy back in 2009, after she discovered that time dedicated to family and work commitments prevented many women from getting properly measured to a high standard.
The London based company provides bespoke home fitting services, specialising in lingerie from a D-KK cup, but has gradually extended its cup sizing to offer the ‘perfect fit’ for women sized A-C.
With the business now firmly established, Jacobs felt that launching a dedicated lingerie e-tail website would be the next logical step.
She said: “This is now the right time to expand the company and build on the brand further. We are very excited about this move and believe that this will bring more convenience to our customers and give them the opportunity to purchase lingerie online or make repeat purchases after a home consultation”.
Bosom Buddy currently stocks lingerie brands Panache, Curvy Kate and Royce. It will be looking to expand the range to include products from Amoralia, Miss Mandalay and Amoena in the near future.