High profile Shoreditch lingerie store Bordello is closing down this coming weekend.
The company will continue to run its online store and has plans to hold a series of pop ups and events around London, in addition to launching a series of own line products and exclusive collections.
The retailer, which stocks brands such as Ayten Gasson, Myla Miss Mandalay, Damaris, Mimi Holliday, Obey My Demand, Fifi Chachnil and Made By Niki, is currently hosting a goodbye sale to empty the shop of its remaining stock.
Discounts of 50 percent are available, with up to 70 percent off on several older lines.
Even the store’s fixtures and fittings are available for purchase by those seeking a bargain or simply wishing to take a piece of Bordello home with them.
Bordello founder MIchele Scarr told Lingerie Insight: "This is a really amazing opportunity for us at Bordello and, although the community is sad, we are happy to be given this opportunity to develop the business.
"We are really excited to have the time to focus on these aspects of the business as we always love our events, but often lament not having enough time and energy to put into them. Now, we can get more creative, share fabulous events & venues with our loyal customers who still want a way to reach us and can have more time to develop the brand through collaborations and manufacturing.
"I shall be keeping a showroom in order to service press requests and private clients, and have always got eyes and ears open for an appropriate new fabulous Bordello shop, although it will need to be beautiful to match up to Gt Eastern St! So, dont be surprised if we turn up somewhere. However, first things first is my staff party and a holiday. We are really touched by the outpouring of love and support from clients, neighbours, the Shoreditch and the Lingerie Community. Its been quite overwhelming."
Bordello, which was launched in February 2008, is a favourite destination of lingerie enthusiasts and celebrity stylists throughout the capital.
The final trading day will take place this Saturday, January 14.