Bordelle will be showcasing a selection of new AW13, bridal and bespoke pieces at the World Luxury Lingerie Show in Turkey, from August 31 to September 2.
The event, which takes place at the Mardan Palace, will see a gathering of some of the world’s leading luxury lingerie brands, including Nichole de Carle, Made By Niki, Lascivious, Atsuko Kudo, Damaris, Mimi Holliday, I.D. Sarrieri, Princesse Tam Tam and Millesia.
Daily lingerie photo shoots and evening activities will take place on location. The main show will feature capsule catwalk collections from exhibitor brands, interspersed with ‘celebrated’ live music acts, in the Dolmabahce Ballroom.
A select audience of approximately seven hundred and fifty exclusive private clients from all over the world will be in attendance.
They will include invited guests of Mardan Palace and high net worth individuals who have purchased exclusive luxury travel packages in order to attend.
A comprehensive Public Relations campaign will reportedly be activated via major local and international distribution channels, including television, newspapers, magazines, social and online platforms. Targeted fashion and lifestyle media will be hosted at the event.
A World Luxury Lingerie Show television production has also been commissioned in 3-D High Definition format.