Goop, the online lifestyle company founded by Gwyneth Paltrow, has launched a new, exclusive underwear collection with the brand BoPeeps.
Made of stretchable lace, Bopeeps undergarments combine girly aesthetics with comfort through the use of stretchable lace fabric. The label’s line for goop features a Butterfly Bralette in slate grey, which retails at approximately £25. A set of seven wide-band thongs is available for approximately £85, though full-coverage knickers are also available.
BoPeeps founder Bo MacDonald began her career as a music video executive for MTV, where the rigors of travel inspired her to create a line of comfortable, flattering undergarments. Discussing the new line, she stated in a press release: “we are thrilled to collaborate with goop on an exclusive colour. Slate can best be described as grey kissing blue, or an early summer, Scottish blue-grey storm cloud.”
The collection can be purchased on the goop website, which ships internationally.