Boho beach range proves popular with buyers

Established ready-to-wear brand Little White Lies has extended its womenswear collection to include beachwear for SS16.

Inspired by festivals, the collection consists of fringed kaftans, white lace playsuits and embroidered bikinis.

The collection is already proving popular with international buyers, according to the brand, with Galeries Lafayette and Who’s Next in Paris, and Beymen in Turkey set to stock the range.

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Little White Lies will also design an exclusive collection for 300 Urban Outfitters stores in the US.

The range will consist of nine cover-ups and six bikinis, which will feature exclusive embroidery designs.

London-based Little White Lies was founded by Angela de Napoli in 2011. Its outerwear range is currently stocked in ASOS, Urban Outfitters and 60 independent stores in the UK.

Commenting on the new beachwear launch, de Napoli said: “The collection is growing year-on-year and the next missing link was beach and swim.”

The collection was exhibited at The Lingerie Edit at London’s Savoy Hotel last week.

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