Bluebella unveils long-awaited fuller bust brand

MORE, a fuller bust brand by Bluebella, has unveiled its highly-anticipated debut collection.

The brand, which teased buyers with a small range of samples at the Lingerie Edit in July 2015, is available for immediate delivery and online at Bluebella.com.

MORE encompasses Bluebella’s signature contemporary styling and feminine feel in bra sizes 32-38 DD-G and briefs and bodies from size 8 to 18.

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It defies the traditional styling of thicker shoulder straps and unflattering full cups and instead uses delicate lace embroidery and strapwork in a stylish colour palette.

Design features have been creatively worked into supportive elements, creating fashionable garments that support and fit.

“MORE is a beautiful collection of wearable lingerie which offers fabulous support and fit but not at the expense of styling,” said Bluebella founder Emily Bendell.

“It embodies our motto which is ‘never save anything for best.”

Prices range from £18 to £42. Go to trade@bluebella.com for enquiries.

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