Luxury lingerie brand Bluebella has gained its first UK high street stockist after impressing buyers with its ‘erotic chic’ designs.
Selfridges’ flagship store in London will offer a collection of classic continuity styles from Bluebella, including the lace and mesh Brooke basque and Vivienne lace and satin bra, brief and suspender.
More provocative pieces include the open cup Tatiana satin bra and brief set and the burlesque-inspired Serena frilled knickers and Megan steel boned corset.
Bluebella’s best-selling ranges are currently stocked at e-tail giants ASOS and Figleaves, but founder Emily Bendell said she is “delighted” to be able to offer her creations to the “discerning Selfridges customer”.
“This is an extremely exciting development for Bluebella,” she said.
Bluebella is the UK and Ireland licence holder for Fifty Shades of Grey lingerie and sleepwear.