BlueBella supports Student Ambassadors campaign

Emily Bendell, founder of award-winning lingerie brand Bluebella, was invited to speak at the launch of government initiative Start-Up Loans new campaign, Student Ambassadors, hosted by HRH The Duke of York.

The event, which took place on February 25 at Buckingham Palace was attended by student ambassadors from nationwide universities, HRH The Duke of York, Lord Young and Bendell, who was invited to speak at the event by James Caan.

Bendell said: “It’s fantastic and really important that the government is encouraging and supporting up to 30,000 18 – 24 year-olds to help them launch their own businesses with available funds from the new Start-Up Loans initiative. Given today’s tough economic climate, it’s a much needed boost to a generation of budding entrepreneurs by providing them with the tools and backing they need to elevate their talents and ideas.

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“When I started BlueBella in 2005 I was in my early twenties, and it was a challenging time, but with a brilliant support network at every level, the company was able to flourish quickly.

“It was through my personal understanding and experience of how important it is to be a part of a good network that I decided to come on board as an ambassador for Start-Up Loans. I wanted to be a part of this worthy initiative as it allows me to mentor young adults, share business experience and support them with tried and tested guidance and advice. After all, if we can – we should all do our bit to help propel a small idea into a big business!” Bendell explained.

Chaired by Dragon’s Den entrepreneur James Caan, Start-Up Loans is backed by £112million of public funds and was launched last autumn to help 18 – 30 year olds start their own businesses through the availability of £2,500 loans and mentoring.



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