Bluebella has become the latest lingerie brand to sign up to Stylist Live – a four-day fashion festival taking place in London next month.
The British label has been selected by Stylist magazine to showcase new underwear styles that can be worn as outerwear.
Bluebella CEO Emily Bendell said: “As a fashion-led lingerie and nightwear brand we are delighted to have been chosen to exhibit at Stylist Live.
“We design for style conscious women who are dedicated to fashion but not dictated by the latest trends, women who make their own style. Our collections embody the spirit, style and vitality of the Stylist Live event.
Bluebella is one of two lingerie brands picked for the show. Fuller-bust brand Freya will also take part in the event.
Stylist Live has become a key part of London’s fashion calendar – offering 150 talks and workshops, more than 100 boutique pop-ups and free pampering for every guest.
Author Caitlin Moran, beauty vlogger Tanya Burr and singer and model Sophie Ellis-Bextor will host talks at this year’s event.
The show will take place at London’s Business Design Centre in Islington from October 13-16.