Bluebella pulls inspiration from lifestyles that defy ‘convention and tradition’ for SS18

Award-winning lingerie brand Bluebella has embraced provocative aesthetics with the launch of its SS18 range.

The collection, which includes wireless bras, knickers, nightgowns, elastic bodysuits, took inspiration from ‘lifestyles that overrule convention and tradition’.

While the range, which features lace detailing, mesh panels and elastic strapping, spans a wide array of colour, with pastel pinks contrasting shades of black.

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A spokesperson for the brand commented: “Midnight shades are enhanced with a cosmetic inspired palette, to create a seductive dalliance on the skin. The provocative undertones blend with the delicate freshness of subtly sheer fabrics, ethereal lace, stretch mesh, and opulent guipure.

“With an indulgent and luxurious aesthetic, this is an empowering lingerie and nightwear collection that defines a modern generation. Women who wear what they want, when they choose to wear it, a freedom to be worn and enjoyed.”

A selection of the SS18 products can be viewed below.

Last month Bluebella was named the winner of the Marketing Campaign of the Year at the UK Lingerie Award for its Dare to Bare campaign, which launched in 2017 with a catwalk show on the famous diagonal crossing at Oxford Circus.

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