Bluebella publishes colouring book for adults

British lingerie brand Bluebella is cashing in on the adult colouring book trend with its own racy version.

The label has published a calendar of illustrations from its boudoir collections.

The Bluebella Adult Colouring-In Calendar 2016 features models in intricate basques, suspenders and stockings which can all be filled in.

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This year, adult colouring in books have been a publishing phenomenon with hundreds of thousands of books sold.

Usually, the pictures feature animals, trees or gardens, made up from symmetrical intricate line drawings, but the Bluebella colouring book is decidedly more adult in tone.

Commenting on the launch, Bluebella CEO Emily Bendell said consumer artwork could inspire furture collections.

“We are hoping that women will send in their ideas for new colour combinations for our lingerie from their colouring in books. If we love the colours they could feature in our next season’s collection.”



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