Bluebella looks for £500k crowdfund to supercharge marketing operations

London-based lingerie firm Bluebella is seeking to raise £500,000 via a crowdfunding campaign.

The company, whose ecommerce business has grown 130% in the past year, hopes to put the money towards the marketing budget and creating online marketplaces as a new channel.

In its most recent marketing move, Bluebella recruited Tigerlily Taylor, daughter of Queen’s drummer Roger Taylor as the new face of the brand.

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The campaign has already raised more than £180,000 from 40 investors but it will close at the beginning of next month, Crowfund Insider reported.

The lingerie brand, which launches four collections a year, is stocked in ASOS, Figleaves, House of Fraser and is wholesaled in more than 25 countries.

In Bluebella’s mission statement, founder and CEO, Emily Bendell, said: “The Bluebella woman does not see lingerie as a functional or traditionally sexy purchase. She sees it as fashion crossover style and a personal self-indulgence.

“No-one should leave gorgeous lingerie languishing in a drawer, waiting for that ‘special occasion’ – our highly wearable fashion-led collections can make every day feel just that little bit more exciting.”

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