London-based lingerie firm Bluebella is seeking to raise £500,000 via a crowdfunding campaign.
The company, whose ecommerce business has grown 130% in the past year, hopes to put the money towards the marketing budget and creating online marketplaces as a new channel.
In its most recent marketing move, Bluebella recruited Tigerlily Taylor, daughter of Queen’s drummer Roger Taylor as the new face of the brand.
The campaign has already raised more than £180,000 from 40 investors but it will close at the beginning of next month, Crowfund Insider reported.
The lingerie brand, which launches four collections a year, is stocked in ASOS, Figleaves, House of Fraser and is wholesaled in more than 25 countries.
In Bluebella’s mission statement, founder and CEO, Emily Bendell, said: “The Bluebella woman does not see lingerie as a functional or traditionally sexy purchase. She sees it as fashion crossover style and a personal self-indulgence.
“No-one should leave gorgeous lingerie languishing in a drawer, waiting for that ‘special occasion’ – our highly wearable fashion-led collections can make every day feel just that little bit more exciting.”