Binky Felstead, the face of Bluebella lingerie and star of Made in Chelsea appeared at Debenhams Oxford Street yesterday to celebrate the arrival of the new lingerie brand to the department store.
The reality TV star was joined by two models dressed in Bluebella’s new AW14 collection.
The Debenhams collection comprises of 12 sets in a mixture of colours from satin soft pink camisoles to black sheer bra’s and cut out briefs.
Debenhams head of buying and design Sharon Webb commented on the collaboration: ‘We are very excited to welcome Bluebella to Debenhams, further adding to the extensive list of international lingerie brands we currently have to offer our customers.”
Bluebella founder Emily Bendell said: “Bluebella is all about making real women feel amazing who love high end looks at high street prices we are therefore so excited to be launching in Debenhams."
Bluebella is one of Britain’s fastest growing lingerie brands and is now available at Debenhams in Oxford Street and online at Debenhams.com in sizes 6-26, prices start from £14.