Bluebella launches fuller bust collection

British lingerie brand Bluebella has launched a new fuller bust range for SS16.

MORE by Bluebella, which offers bras and bodies in sizes 32-38 DD-G and briefs from size 8 to 18, was introduced to UK buyers at the Lingerie Edit last week.

Styles are unique to the MORE collection, but feature the signature design handwriting of Bluebella’s mainline collection of boudoir lingerie.

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Extra support is provided through flexible boning and double layering of mesh fabric.

MORE is expected to fall within Bluebella’s affordable price structure, the brand said.

Bluebella founder and CEO Emily Bendell said: "Our new SS16 collection is the most true to the Bluebella vision of all our collections to date. It encompasses all the moods of the Bluebella woman – from beautifully discreet everyday pieces to show stopping bedroom pieces designed to inspire and empower.”

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