Tube passengers at London’s Tottenham Court Road Station were treated to a lingerie catwalk show this week, when Bluebella launched its latest collection on the Northern Line.
Models posed amongst travellers for the label famous for its erotic designs and for creating the official Fifty Shades of Grey lingerie collection.
Bluebella founder Emily Bendell commented on the unusual catwalk setting: "Bluebella is all about confidence and enjoyment and we thought it would cheer up a few commuters on their way to work to watch a catwalk show with gorgeous models”.
Model, Jennifer Anstead, said: "It was probably one of the most nerve-wracking catwalk shows I’ve ever done, but it was very exciting and created a real buzz. I loved it. Going Underground is a great way to do a catwalk show."