Bluebella gains new stockists for AW14

Seductive lingerie brand Bluebella has gained three new stockists for the upcoming season.

The brand’s AW14 collection, which has recently launched to trade, will be stocked in Urban Outfitters, Fenwick and Brown Thomas from September.

Bluebella, which is already stocked on Figleaves, Selfridges and ASOS, is expecting bumper sales across all stockists in AW14 ahead of the Fifty Shades of Grey film release on Valentine’s Day.

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"There was a very positive reaction to the trailer which was released last week. Millions enjoyed the books and now cannot wait to see the film – and happily there is a fast growing interest in more provocative lingerie as a result,” said Bluebella founder Emily Bendell.

The new AW14 range is centred on modernity, strength and sensuality, with key bestsellers launched in new colourways.

“This collection is for the true Bluebella woman,” added Bendell. “She is confident and independent and wears beautiful lingerie for herself first and foremost. Our focus remains the same: luxurious provocative creations at high street prices but we have refined our approach over the last few years to ensure the collection is perfectly reflective of our core principles.”

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