Bluebella eyes ‘Instagram generation’ with Stylist Live product launch

Bluebella Stylist live

Lingerie brand Bluebella will be launching its Christmas collection at Stylist Live, in a bid to attract social media-savvy customers.

The award-winning brand will be showing at the three-day fashion festival in London for the second time after its successful show last year.

Bluebella CEO, Emily Bendell, said: “Stylist Live really speaks for the ‘Instagram Generation’ which naturally gravitates to a brand like Bluebella. It was amazing to meet so many of customers at the event last year which is why we are back this year. It is a great way to engage with our audience and get first-hand feedback on our collections.

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“We design for style conscious women who are dedicated to fashion but not dictated by the latest trends, women who make their own style. Our collections embody the spirit, style and vitality of the Stylist Live event.”

The lingerie brand is set to showcase its Arabella, Cassandra, Heidi, Marina, Natalia, and Pandora collections. There will also be a focus on nightwear including Penelope, Roma, Wren and Beau.

Stylist Live, which runs from Olympia London from November 10 to 12, is offering more than 200 boutique pop-ups and an exclusive shopping experience.

The event will also offer a catalogue of celebrity presentations, including Russell Brand, Emma Willis, Fearne Cotton, Reggie Yates, Nigella Lawson and Katherine Ryan.




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