Bluebella expands Fifty Shades collection

Bluebella has added an erotic, bondage-inspired line to its Fifty Shades of Grey lingerie collection in time for Valentine’s Day.

The Black Label range, developed in conjunction with E L James, is designed to reflect the ‘after dark’ relationship of the trilogy’s leading characters, Christian Grey and Anastasia Steele.

Stand-out pieces include a harness bra and a one-piece that can be tied in a variety of ways to restrain or contain.

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Bluebella founder Emily Bendell said: “This collection was inspired by the deeply erotic journey of discovery between Christian and Ana. Bondage-inspired strap detailing and cut out panelling combine with delicate luxe sheer mesh to create a powerfully provocative look.”

“The Fifty Shades Soft Triangle Bra and Brief are deeply sensual yet can be worn beautifully under everyday clothes as a delicious secret just waiting to be discovered."

E L James said: “The Fifty Shades of Grey Black Label Collection really captures the essence of Christian and Ana’s after-dark relationship – luxurious, provocative and elegantly erotic.”

The new collection has been launched exclusively on ahead of the film version of Fifty Shades of Grey on February 13.



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