Bluebella £1mn investment pays off as US sales soar

Bluebella has witnessed a surge in sales across the pond after its successful £1 million crowdfunding campaign.

The British lingerie and nightwear brand used part of the investment to fund a big expansion in the States.

It has bolstered its online marketing, expanded its affiliate network and is working with separate agents on the East and West coasts to bring new retailers on board.

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PR firm Bollare, known for its success connecting brands with Hollywood celebrities, has also been hired.

Bluebella enjoyed a record month in February for Valentine’s Day, with US online revenues up 1,535% on 2016. March was almost as busy with a tenfold increase.

Emily Bendell, Bluebella chief executive, said: “Crowdfunding has been enormously positive for Bluebella.

“We doubled our original target of £500,000 and the fresh investment has enabled us to really get serious about introducing the brand to an American audience,” she continued.

“We have seen consistent revenue growth since Christmas and American consumers are really responding to the brand.

“The lingerie-as-outerwear trend which we are seeing so strongly in the UK is also happening in the States – and we are in a great position to capitalise on it.”

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