Two college friends from Lancashire have set up a “daring” lingerie store called Lily and Sparrow in Blackpool.
The shop set up by Heather Burke and Ruth White, both 23, is targeting women of all sizes. The brand officially launched at Viva Blackpool with a cat-walk show.
When speaking to the Blackpool Gazetter Burke said: “We spotted a gap in the market as there was so little choice in the Fylde area, especially since La Senza closed in the Hounds Hill Shopping Centre.
“We sell lingerie more toward the sexier end of the market and our size range means that they can fit a broad range of people. We have a plus size range and a bridal range which we are looking to expand.
The Church Street shop will open its doors tomorrow.
Looking to the future, Burke said: “In the next two years we are hoping to introduce our own brand of lingerie.”