Black Friday online sales growth dips as shoppers head to the high street

Online sales fell short of a double-digit forecast on Black Friday, as shoppers shunned the web and headed to the high street, according to industry figures.  

E-tail sales climbed by 6.7% on last year, but this was well below a forecast of +25%, while footfall rose unexpectedly.

Footfall was up 2% on November 25, with high street growth at 2.8% and shopping centre growth up 1.4%, retail analysts at Springboard revealed.

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The number of shopper visits had been expected to decline by 5%.

Black Friday weekend appears to have all but ended by Sunday – whilst online transactions rose on Saturday by 1.9%, by Sunday they had dipped by 5.5% from Sunday last year.

Footfall also dipped a little on Sunday (-0.6%). This was due to a fall in visitor numbers to retail parks and shopping centres, whilst footfall rose on high streets by 1.9%.

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