Black Friday 2016 is on course to be one of John Lewis’ busiest shopping periods, early indicators suggest.
The department store chain said its busiest period so far has been between 8am and 8.30am this morning, as people shopped on their way into work, and it’s currently taking five orders every second on johnlewis.com.
Sales through mobile phones saw a particular increase with a 21% spike between 8am and 9am.
Dino Rocos, lead director and operations director, John Lewis said: “Sales on johnlewis.com exceeded expectations overnight as customers logged on to take advantage of our great Black Friday deals. Over the weekend we expect to see the usual pattern of trade resume as customers head to our 48 shops.
“We have carefully planned for this year’s Black Friday event to ensure orders can be fulfilled without compromising the customer service and seamless delivery we’re famous for. I’d like to thank our Partners in shops, distribution centres and head office for all of their hard work as we kick-off the countdown to Christmas.”