Italian collage artist Luca Mainini, whose art has been described as pop culture on acid, has collaborated with Swedish underwear brand Björn Borg.
The partners have designed two limited-edition trunks featuring two motifs that combine surrealism with fashion.
Mainini’s unique approach to collages – dissecting photographs of lipsticks, nail polishes and body limbs from fashion magazines – makes him one of the most interesting artists in Europe today.
It has led him to collaborations with some of the world’s biggest fashion houses and icons, such as Givenchy, Moschino and Anna Dello Russo.
Commenting on the underwear he designed for Björn Borg, Mainini said: “These products are very ‘me’. I was free to do what I wanted and my inspiration comes from the cinema. ¬I have always loved women’s bodies and the classic Hollywood divas.
“Behind the perfect façade with red lips, white flawless skin, and impeccable nails there is a real woman, a lonely woman. It has been fantastic to make that come to life on a pair of underwear, a completely new canvas for me.”
Björn Borg head designer James Lee said: “Mainini’s art is completely “out there” and that’s what we love about him. He is a first rate collage artist and an amazing creative talent. We are thrilled to present this collection.”
The collection can be found exclusively in Björn Borg concept stores and the Björn Borg web shop at bjornborg.com.