Bjorn Borg opens first UK store in Bluewater

Swedish fashion brand Bjorn Borg has announced the launch of its first UK standalone store in Bluewater.

Bjorn Borg managing director Callum Sneddon said: “We are delighted to open our first UK retail space in Bluewater, one of the premier shopping malls in the country. Come and join the Swedish liberation!”

Situated on the Upper Guildhall, the retail space stocks men’s, women’s and kid’s underwear and socks.

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It will also offer seasonal product such as swimwear and sleepwear. The Bjorn Borg candy store open plan design has been designed to provide a ‘fun, vibrant and accessible’ shopping experience to the consumer.

Commenting on the opening of Bjorn Borg, Bluewater general manager Robert Goodman said: “Bluewater has once again proved its appeal to the best brands in the world. Bjorn Borg is a significant addition to our cosmopolitan retail mix that is very attractive to the affluent and brand-focused guests that dominate Bluewater’s catchment. Their arrival further enhances Bluewater’s offer and reputation as a unique day-out destination.”

The Bluewater store is Bjorn Borg’s first standalone retail space in the UK and marks the start of major expansion plans for the brand.

The official Bjorn Borg store launch will take place on October 20 at Bluewater, from 11:30am until 2:00pm.

As part of the launch, the brand will be offering ‘Party Training’ sessions, led by its twelve Bjorn Borg ‘party people.’





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