Swedish underwear group Björn Borg has acquired the shares held by its UK subsidiary as it strives to become a more vertically integrated company.

Björn Borg UK, which held a 20% share, is now wholly owned by the group.

Former UK sales manager Neil Smith will take over as country sales manager for the UK branch.

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Björn Borg CEO Henrik Bunge commented: “We have now taken yet another step to cut the distance between the Björn Borg headquarters and the end consumer.

“Integration is crucial to understand and consequently make a difference for consumers on our different markets”.