Bira backs MyHigh.St crowdfunding drive

The British Independent Retailers Association (bira) has pledged £10,000 to MyHighSt, an online marketplace and e-commerce platform.

The association is working in close partnership with MyHighSt to deliver a “tangible and exciting 21st century solution to some of the problems that independent retailers and high streets across the country are facing”.

MyHigh.St is currently raising capital through crowd funding website CrowdCube, and has raised £151,600 of its £270,000 target.

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A spokesperson for bira told Menswear Insight that the aim is to create an "online community marketplace of thousands of unique independent retailers, in hundreds of towns, which will deliver a tremendous single destination department storeof independence and quality to the British Public in their home or on the go, supporting local communities, local employment and helping our high streets and towns survive and thrive”.

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