Biondi Collection has bohemian vibe for AW15

Biondi Collection, a new swimwear brand from the Chelsea-based Biondi Boutique, has launched a bohemian range of bikinis and cover-ups for AW15.

The collection, inspired by the laid-back vibes of the Balearic Islands to the rich vibrancy of India, features halter neck bikinis, kaftans and jumpsuits made using bespoke prints and luxurious fabrics.

“Following the success of our previous seasons, The Biondi collection is and always will be focused on a fit and design which will flatter all shapes and sizes and yet offer something new and exciting to our customers,” said designer and founder Claudine Davies.

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Davies founded Biondi Showroom in 2001, an agency selling designer beach brands worldwide. Shortly after opening, the showroom was supplying major UK department stores and high profile retailers such as Net-a-Porter, Harrods and Selfridges and Harvey Nichols with swimwear from around the world.

She then set up Biondi Boutique in 2005, the luxury holiday boutique in Chelsea. The shop stocks a selection of designer swimwear, beachwear and accessories, including many exclusive brands and the Biondi Collection, launched in December 2013.

Explaining the launch of her own brand, Davies said: "Luxurious, well-designed beachwear is Biondi through and through – so it made sense that our own-label collection would follow suit.”



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