Big Brother TV star Chantelle Houghtone opened a new La Senza store this week in Whitefriars, Canterbury.
The Essex girl was met by a crowd of fans, who arrived to watch her cut the ribbon at the official launch of the new outlet. Guests received pink cupcakes and champagne at the event.
The new store is the first to be opened by La Senza in Canterbury and is the third lingerie shop in the town.
Houghton, famous for becoming the first non-celebrity to win Big Brother back in 2006, is the new face of L Senza and modelled the brand’s 2010 Christmas collection.