Emerging swimwear brand Love Laura has collaborated with reality star Alex Cannon to design a collection of fitted swim shorts for men.

Cannon, who entered the Big Brother house last night, helped design the collection, called AL, and models the range in new campaign images shot in Majorca.

He is best known for presenting MTV show Judge Geordie alongside his best friend Vicky Pattison, who is the current face of Ann Summers swimwear.

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Love Laura is a British swimwear brand which launched at Moda in February this year. Designer Laura Hawkins has been creating bespoke pieces for over seven years and the demand for these garments led her to start her own brand.

Hawkins, who suffers from a heart-related disability, is also focused on raising awareness and funds for the British Heart Foundation.

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