BHS has given its intimate apparel business a major lift, with revamped lingerie departments opening at 15 UK stores today.
The new look departments include an extended product range, with bra fitting specialists on hand to provide the perfect fit.
To mark the launch, BHS has developed a new collection called Cotton Comforts, which includes embroidered sleepwear and lightweight lingerie sets featuring floral prints.
It is also offering a fuller-bust, non-padded range in sizes DD-G. The everyday essentials line features a full-cup bra made using jacquard fabric and lace.
The new departments will open at BHS stores in Aberdeen, Banbury, Cambridge, Chelmsford, Glasgow, Maidstone, Milton Keynes, Middlesbrough, Norwich, Oxford Street, Plymouth, Swindon and Leeds.