Beyonce Knowles can be seen wearing garments from well-known lingerie and swimwear brands in the videos for her new album, which was released in secret last week.
The singer wore Soft Paris’ Bas Fétiches stockings and Baroque waist-cincher in two separate music videos released with her self-titled album.
Soft Paris founders shared their excitement for the news with Lingerie Insight. “We are delighted that such a modern icon is wearing Soft Paris lingerie in the videos for her most feminist album to date,” said Anne-Charlotte Desruelle and Luca Armenia.
“We feel Beyoncé embodies our brand values which encourage female empowerment and celebrate sensuality. The pieces she wears are from our new theme which was launched in time for Christmas, so we hope to see lots of Beyonce fans out there booking Soft Parties and having some sexy festive fun,” the founders added.
In another video, the singer wore Seafolly’s ‘Net Effect’ one piece from the brand’s SS14 sports lux range of swimwear.