Loungerie label Betty Blue’s is being showcased at the Conservative Party Conference, this week.
The company, which was founded by De Montfort University graduate Betty Hobcraft, was shortlisted in a contest backed by Prime Minister David Cameron.
The 24-year-old has reportedly suggested that Mrs Cameron should buy the Black Nell Robe, which retails for £85, is made from a soft jersey and features a lace midriff section. A crystallised version is also available for £150
The Start Up Hub exhibition will until October 10 (Wednesday), when an overall winner will be chosen. Betty Blue’s is one of 12 businesses at the conference.
Hobcraft told the Daily Mail: “When I entered I didn’t really think I would get in to the final – lingerie still shocks people and I thought politicians usually try and stay away from controversial things like this.
“The idea of the competition is to try and persuade people to vote for the business at the conference…
I might try and encourage some of the women to try the items on but I don’t know whether they’ll be brave enough.”
Hobcraft founded Betty Blue’s after graduating from De Montour University, with a degree in Contour Fashion. Before starting the business, she gained experience at companies including Lascivious, Buttress and Snatch and The Lingerie Collective.