The founder of independent lingerie retailer Betty & Belle has been announced as a finalist in the Entrepreneur of the Year category of the Specsaver everywoman in Retail Awards.
Cheshire-based Geraldine Hurd is competing with the co-founders of SquidLondon and jewellery company Tatty Devine, both from London, to win the title.
The winners of the seven different categories will be announced at a ceremony at The Savoy, on 13 September, along with the ‘Woman of the Year’ who will be selected from all finalists.
The Specsaver everywoman in Retail Awards were originally launched to address the disproportionate lack of women in senior roles in the retail sector by shining a spotlight on the achievements of those that have already climbed the ladder.
The industry is one that is dominated by women, with over 60 percent of staff being female, but this number dwindles to less than five percent female CEOs in retail companies.
Everywoman co-founder Maxine Benson MBE said: “Retail is the largest private sector employer in the UK, and is evolving rapidly – with many more job opportunities transpiring through the explosion of online shopping.
“The industry offers huge variety and diversity of opportunity. These finalists demonstrate that, despite the challenging economic climate, determination, hard work and leadership can underpin commercial success, and they are a shining example to others looking to make their mark.”
This is one of many successes that the Betty & Belle has enjoyed over the past year, with the store also being selected as a Finalist in the Independent Retailer of the Year category of the UK Lingerie Awards.