Leading suppliers of fuller-bust lingerie have revealed their best-selling products of the season.
As part of a wider debate on industry trends, which will be published at Lingerieinsight.com later this month, brands from Elomi to Triumph shared the most popular DD+ styles among UK consumers, both online and in store.
Learn about these collections in the descriptions and galleries below.
One of the best-selling bras from Charnos is Rosalind, a full-cup bra featuring matt/shine textronic stretch lace with an in-built cotton sling. Sizes range from 32C to 40F.
Sienna is another favourite from Charnos. This four-piece bra, which has been reworked in various fashion colours over the past few seasons, is crafted with and embroidered top cup. This bra is available up to a J cup.
For Elomi, the best-selling style of the last six months has been Matilda, a plunge bra featuring beaded lace, designed to accentuate curves, and an opulent silver lining.
The Alicia side-support bra featuring a cascading carnations print and bow detailing has been a best-seller for Fantasie this year. Sizes range from 30-38J and 30-40FF.
Freya Fancies plunge and longline bras have sold consistently well across stores and online this year. The Freya Fancies collection, which launched to trade last summer, is made up of fun, coloured, lacy lingerie styles that can be worn together or mixed and matched.
The all-time favourite Fiore bra from Lepel has continued to do well this season. The padded plunge bra is crafted with all-over floral lace and contrasting embroidery.
The Tamara Velvet balcony bra, featuring satin cups, mesh detailing, overbust strapping and lace trims, has attracted a younger customer for Lepel London.
MORE by Bluebella
The Aura bra has been by far the biggest seller at MORE by Bluebella. The style features wide adjustable straps, caged back detailing and innovative metalwork. Moulded cups with slight graduation are designed to add extra cleavage to a plunging neckline.
The Tango balconette bra is one of the biggest selling DD+ styles from Panache. The brand has styled this bra in semi-sheer fabric with an embroidered leaf pattern. Three-piece structured cups and an underwire offer support and shaping for a natural looking silhouette.
Another popular style from Panache is the Envy full cup. This style is a four-section bra with a laminated bottom cup, side sling and stretch lace top cup available up to a K. Envy sells particularly well in store.
The classic Amourette range continues to build loyal customers for Triumph. The collection features a range of shapes, including a high-apex bra, minimiser bra and full-cup bra, featuring all-over lace and moulded cups.