The British lingerie brand Berlei, who are particularly known for their sports bras, is to become official partner of the Back to Hockey programme and the Official Sports Bra Supplier to the England and Great Britain women’s hockey teams until after the Olympic Games in 2016.
The Back to Hockey programme, which is aimed at women who want to play hockey in a team environment without the commitment of club membership and competitions, will now be known as "Back to Hockey, supported by Berlei", and participants in the scheme will receive offers on Berlei products and educational materials on finding the right sports bra.
Berlei will also supply sports bras for the England and Great Britain senior women’s teams, with members of Great Britain’s Olympic bronze-medal-winning team set to be involved in the designing of a new sports bra for hockey. Berlei will also receive a series of marketing benefits, including athlete appearances and hockey event advertising.
Jonathan Cockcroft, England Hockey Commercial and Membership Manager, said: “With an Olympic bronze medal to our name, the launch of Back to Hockey and 30,000 more people playing hockey, this has been an incredible year and I’m thrilled that we are ending on this high with Berlei joining the Hockey Nation. Berlei and England Hockey share common goals in promoting women’s participation in sport and providing them with the tools they need to enjoy playing hockey at every level. Our elite athletes continue to inspire generations of girls and women on the pitch and we are looking forward to working with Berlei to design a product that will be specific to the growing hockey market.”
Berlei bras will be available to purchase through the England hockey online store www.englandhockey.co.uk
Tony Jarvis, Berlei Managing Director said: “We are incredibly excited to collaborate with England and Great Britain Hockey; to not only work with their talented elite squads, but to also help inspire more women to benefit from physical activity. Our aim is to provide the highest technological and specialist support for women of all ages. We will be working closely with the National Governing Body to educate young girls about the importance of wearing a well-fitting sports bra as soon as they are physically active.” /store <http://www.englandhockey.co.uk/store> in the New Year.