Berlei launches wire innovation at Salon

Berlei has launched a new underwire innovation at Salon International de la Lingerie in Paris, this weekend.

The exciting technology is showcased in the brand’s Supreme Fit bra for AW12, which is being exhibited at the brand’s stand throughout the show.

The product features the latest UltraFit underwired system, a patented innovation which ensures no poke, a ‘couture’ fit and easy washing.

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It works by the underwire being bonded onto a knitted tube with flexible tails, which ensures the wire stays in place.

A flat surface net to the skin also provides greater comfort for the wearer.

Berlei managing director Tony Jarvis said: “What we have got is amazing… Berlei will always lead the way. It will always be the best product.



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