Berlei launches lingerie for swimming

A new innovation in sports bras from lingerie-maker Berlei has made a splash, after being put through its paces at a recent charity swimathon.

The Aqua Trek is the latest addition to the Berlei Sport collection, offering a unique sports bra solution constructed specifically for swimming.

It features eco-friendly SENSITIVE® Fabrics and a high percentage of Lycra® to provide elasticity, allowing the bra to move with the body ‘like a second skin’.

Story continues below
Advertisement

The bra is quick drying, pill-resistant and chlorine-resistant, with a patented body moisture system that enhances air flow between the fibres, to let skin breathe.

Seam free cups, a shaped under bust and double layer support fabric maximises comfort and delivers a smooth appearance.

A zip-front opening allows wearers to take the Aqua Trek on and off quickly and easily, and for triathletes the bra offers sun protection up to SPF50+.

Following rigorous testing to perfect the product, the Aqua Trek went on public parade for the first time as part of the Sport Relief Swimathon.

Charity swimmers Sarah Bennett and Joanna van Blommestein, who is also an area sales manager at Berlei, donned the bras to help them tackle a 5k, 200 length challenge at the Guildford Spectrum.

The girls managed to complete the swim within just over one hour and raised over £1,000 for Marie Curie Cancer Care.

Van Blommestein said: “Even though I’m quite a strong swimmer, this was a huge challenge for the both of us, so it was important that the swimming gear we wore was fit for the job. The Aqua Trek didn’t let us down – it was really comfortable and definitely supported our movement in the water. Plus, it looked great.”

The new Berlei Sport Aqua Trek non wired bra is available from November, RRP £48. The set includes a boxer with fully lined front panel, RRP £21, and a tankini with inner support panel and ultrasonic ventilation zone, RRP £52.

Authors

*

Related posts

Top