Berlei launches horse riding bra with Lessbounce

Berlei has launched the first ever sports bra designed specifically for horse riding.

The Riding Bra, stocked exclusively on Lessbounce.com, features reinforced bra straps to prevent tension on the shoulders and provide comfort across all equestrian disciplines.

The side sling has been designed to increase support while riding and offers a better projection for a more flattering silhouette.

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International event rider Emma Hyslop modelled the new bra for Berlei. She commented on the product: “Being a size 32E it is essential to have a supportive sports bra. I ride 10 horses during a day, for over five hours, so I need a bra that is also comfortable to wear all day long."

"The Riding Bra has transformed my working day, especially when I am practicing dressage – sitting trot without a decent bra can be one of the worst things ever," she said.

Lessbounce.com is a retailer that scours the globe to find the world’s best sports bras. Founder, Selaine Saxby said she is excited to be launching the Riding Bra after having spoken to "thousands of riders" about what they need from their sports bra.

“Our best-selling sports bra at equine events in the past has been from Berlei and we are delighted they have built on this success,” she added.

 

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